- “The true character of a society is revealed in how it treats its children.” –NELSON MANDELA
- “What makes a family is neither the absence of tragedy nor the ability to hide from misfortune, but the courage to overcome it and, from that broken past, write a new beginning.”— Steve Pemberton
- “Home is the nesting ground for goodness to spring forth. Schools, churches and society influences; but home is essential in the development and growth process.” – Eveth Colley
- Correct thy son, and he shall give thee rest; yea, he shall give delight unto thy soul’’ – Proverbs 29:17
CHARACTER: ‘’Our character is what we do when we think no one is looking. ‘’Character can make or mar a person’s life. It can lift to the height of success and also bring down to the valley of failure and shame. Good character builds and promotes, while bad character destroys. No one should neglect any flaw in his or her character’’ (DK Olukoya) One common feature of reforms is that they are directed at effecting positive changes in the system; and may not be too much. The rots in societies all over the world brought about by modernization makes it imperative for the adoption of communicative strategies; and dedicated implementation of Strategic Plans of Action, and information sharing for the emergence of a more prosperous polity utilizing family units and family values.
OUR FUNDAMENTAL COMMITMENT: Steve Pemberton, an orphan with a mysterious past once asserted that: “What makes a family is neither the absence of tragedy nor the ability to hide from misfortune, but the courage to overcome it and, from that broken past, write a new beginning.”— Steve Pemberton
.” Why emphasis on family units? Eveth Colley, on her part, believes that: “Home is the nesting ground for goodness to absence of tragedy nor the ability to hide from misfortune, but the courage to overcome it and, from that broken past, write a new spring forth. Schools, churches and society influences; but home is essential in the development and growth process.” A rundown of our social development campaign tagged: COUPLES & FAMILIES OF VIRTUES: being promoted by TERRIFIC HEADLINES, by a Strategic Integrated Communications outfit indicates the need for attitudinal changes across the strata of the society. Young and Old. Why? Because we believe that all lovers of our society must be socially responsible. Therefore, our fundamental commitment is to the sustenance and promotion of moral and social values, as well as the building of solid foundation for our today and tomorrow.
IMPORTANCE: The activity described herein, is being driven through a multi-pronged media campaign that is unique and pays particular attention to preventive actions; while suggesting less of reacting actions. Proverbs 29:17 says – Correct thy son, and he shall give thee rest; yea, he shall give delight unto thy soul’’ The importance of this will be justified by the following:
- It is a continuous activity that involves daily programming and posts on our channels all year round for 365 days as an all year round event.
- The intention is to forge attitudinal changes on the need for an urgent intervention in family values and virtues, at a time that the whole world faces multi-dimensional challenges, including security breaches, and criminal and social vices that were alien to Nigeria.
- It is tragic that the values of the society over the past few decades have not helped the situation substantially. Demonstration of affluence, has led to feverish struggles for the acquisition of wealth at all costs by the old and the young, male and female. Here lies the very salient factor that produced armed robbers in a nation that placed great premium on family values, morality and good name. Therefore, our fundamental commitment is to the sustenance of our moral and social values.
STRUCTURE OF THE CAMPAIGN — TARGET AUDIENCE:
- The target audience consists of: youths generally, Governments, that must coordinate activities for common good; parents, who have the greatest responsibility for bringing up their children properly; organizations with parental responsibilities, like places of religious worship and educational ; civil society organizations, and the civil society itself.
- The structured campaign plan sensitizes all Nigerians to adopt measures that would prevent unwholesome actions; while also confronting the scourge of criminal conducts and social vices headlong.
- We are working towards full sensitization of the citizenry, to ward off the corrosive effects of modernization that have eroded our local values, cultures and traditions.
- The campaign preaches the need for everyone that has some basic functions to perform in influencing development, to rise up to these challenges that have assumed frightening dimensions globally.
- The Awards/Honours event is only a segment of the agenda. The ceremony holds for one day, while the campaign runs continuously 365 days yearly.
MODALITIES OF INTERVENTION: DECISIONS THAT SHAPE THE AGENDA:
- We have discovered that inability to imbibe family values and virtues form part of the root causes of societal vices. We realize that: it is better for a damage not to occur at all, than to go into crises management.
- The reactive approach is more costly in terms of damages done, more expensive in terms of finances injected, and takes a longer time to successfully combat these regrettable occurrences.
- The event has also been packaged to acknowledge the spirit of togetherness demonstrated by some couples who could be regarded as ROLE MODELS, who have jointly contributed significantly to societal development.
- It recognizes couples, who by dint of hard work and mutual encouragement have reached the pinnacles of their careers, jointly building their homes and businesses; as well as men, who have exceptionally supported their wives and female children to excel in their professions.
- It is recognizes people across the strata of the society.
WHAT WE AIM TO ACHIEVE: Effect attitudinal changes that would encourage the target audience to work towards bringing up the younger ones in a proper manner.
- Contribute to efforts are wiping out; or at least reduce to the barest minimum
- Contribute to efforts at building a more prosperous society; and improve the economy and well-being of the criminal, social and moral vices through engagements with the target audience.
- Promote family values and values as necessary ingredients of development.
- Encourage ROLE MODELLING with a view to using these eminent people, and stories of the lives of Nigerians who could be classified as ROLE MODELS, to cultivate the younger generation to learn lessons from these successful unions, parents and families.
- Stories of the lives of spouses who have lived and worked together; and who are committed to good ideals are being featured to encourage the younger generation, and even peers of the older people.
ATTRACTIONS: COUPLES & FAMILIES OF VIRTUES has:
- A DEDICATED WEBSITE, and associated communication channels for mass information dissemination on family values and virtues all year round;
- Mass information dissemination on all our channels
- The GALA NIGHT, slated to hold in Lagos on Friday, June 28, 2019, will be LIVE STREAMED, in order the information on family values goes far and wide.
- The activity as described is running for 365 days annually with opportunities of advertising on our channels that are read all over the world.
- Our primary channel, TERRIFIC HEADLINES is equipped with facilities for automatic translation of posts into the three (3) major Nigerian languages of Igbo, Hausa & Yoruba; and several foreign languages.
WE WELCOME PARTNERSHIPS/COLLABORATION & SPONSORSHIPS: For ONE YEAR, we have been wholly responsible for implementing this social development campaign that is for the common good. It is not a condition precedent for awardees to pay for the honour. However, public spirited individuals, and organizations who believe in this cause of PROMOTING FAMILY VALUES that we are championing may, if they so desire, SUPPORT/SPONSOR/PARTNER with us to implement this Initiative that is in national interest
- The event has the potency of evolving solutions to some of Nigeria’s current challenges; particularly security breaches. It is possible that young ones who are involved in horrible vices might not have been so influenced, had the target audience, particularly parents, remain committed to their responsibilities.
- INTENDING SPONSORS & ADVERTISERS: May wish to contact TERRIFIC HEADLINES by email at www. firstname.lastname@example.org; or by telephone at: 08033977394.
VEHICLE FOR IMPLEMENTATION OF ACTIVITY – TERRIFIC HEADLINES
Reliable, Efficient, Proactive, Effective & Very Professional
Event’s Dedicated Website: www.couplesofvituesandvalues.com,
FACEBOOK: COUPLES OF VIRTUES: https://www.facebook.com/couplesandfamiliesofvirtue icheadlines/posts//
FACEBOOK: Terrific Headlines – Building A Greater Nigeria — https://www.facebook.com/terrificheadlines/
FACEBOOK: BUILDING A GREATER NIGERIA – https://www.facebook.com/groups/1628362947184662/