Home Agriculture PROMOTING MADE IN NIGERIA PRODUCTS INVESTMENT & MARKET OPPORTUNITIES IN AFRICA’S INDIGENOUS...

PROMOTING MADE IN NIGERIA PRODUCTS INVESTMENT & MARKET OPPORTUNITIES IN AFRICA’S INDIGENOUS STIMULANTS: KOLA NUTS — By: Prof. Tunde Adeniran, KSJ, OFR

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This week, TERRIFIC HEADLINES commences a five part series under the caption: INVESTMENT AND MARKET OPPORTUNITIES IN AFRICA’S INDIGENOUS STIMULANTS as part of our contributions to the growth of local industries and initiatives. Stimulants are substances that increase central nervous system activities in the human body. Most of these stimulants contain chemicals of the methylxanthine group. They increase alertness, heart rates and energy levels in man. Stimulants are also widely used because they produce a sense of euphoria that most people crave for. It comes in the form of a lecture delivered by a patriotic Nigeria, Prof. Tunde Adeniran who has served the nation in several capacities. The focus this week is on KOLA NUTS. A few weeks ago when I received a letter from my good friend and brother, Chief Audu Ogbeh (The Chief Executive Officer of Benagro Ltd and Executive Chairman of ICAIS-3), my immediate reaction was why me? For someone who, as a child, took to flight, a quick dialogue with his legs, on sighting kolanuts or bitter kolas due to some frightening myth and superstition, an address on the positive and enriching essence of such items should not be his lot. Then it occurred to me that such information was never to his knowledge and that some of the organizers were probably aware of my addiction to the usage of Moringa leaves which I supply to friends and associates from my backyard. Moreover, as an investment enthusiast and a former envoy of the Federal Republic’ of Nigeria who had been relatively effective in the promotion of Foreign Direct Investment (FDI) and external marketing of Nigerian products, such a topic should be of interest. This should be more so in view of decades of enlightenment that had removed ritualistic misconceptions and ignorance regarding the nature, immediate usefulness and potential value of specific agricultural produce. Introduction:  Today Africa is fast emerging as the new investment destination for most investors. Despite the focus by some on the unstable operating business environment in most African countries, investors are still being drawn to the African continent. This is due to the high returns on business investments in Africa when compared to returns on investments in the developed economies. Because the African continent has not made full use of the vast human and material resources vested in it by nature, there is a huge investment vacuum to be filled by any brave and…

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