Home Africa PROMOTING HOME MADE GOODS A CASE FOR WEARING NIGERIAS NATIONAL DRESSES ABROAD

PROMOTING HOME MADE GOODS A CASE FOR WEARING NIGERIAS NATIONAL DRESSES ABROAD

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Western education and civilization had both functional and dysfunctional effects on our society. It could be safely argued that colonialism was good because it brought along with it, civilization and elimination of oligarchic tendencies that negated human rights. Conversely, it could also be asserted correctly that it has had negative effects on our cultures norms and traditions. One of the effects of modernization is the invasion of our airwaves by foreign stations. One of the regrettable consequences is the erosion of our cultural heritage and values; only to be replaced by the cultural legacy and norms that we view on invasive cable television programmes The cultural values our young people now adopt are Western, usually American. The styles that our society adopt are out of tune with our values. The foregoing is evident in dress styles with implications of changes in behaviour, morals and aspirations. In some cases, male children now wear ear-rings and even braid their hair like the female gender. The situation has degenerated to the extent that communications specialists have warned that we must check this unwholesome development. Late Alfred Opubor, an erudite professor and foremost communications scholar in one of his papers alerted that: Africa has been the victim of other peoples information domination. Historically, Africas image in the world has been largely managed by non-African interests and institutions. Those who had the means to create powerful channels to disseminate information widely, had pre-empted the definition of what was good, what was right, what was important, and what was civilized. Opubor continued: In general, even the achievements in science, in art and culture that were African in origin or inspiration, were often attributed to others, because their provenance was obscured in Africas inability to proclaim its stake. Through literature, visual arts, the mass media, and popular culture, the agenda of world discourse has been hijacked by other cultures and peoples for a long time. TERRIFIC HEADLINES notes that the development has been further bolstered by our love for class distinction and showmanship in every department of our individual lives. The beautiful African lady now wants to look like Figure I because ladies in the advanced world look like that. But the fact remains that our ladies are some of the prettiest in the world. For this same reason, our very rich local products from the natural environment have been abandoned for ones with foreign labels. REVERSING…

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