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Date: Tuesday April 10, 2018


TERRIFIC HEADLINES is proud to present the ENDORSEMENT that sort of confers legitimacy on the postulations of the author and contents of the new book. First, the question that arises is: Who is YEMI FAROUNBI?

Akinyemi Bamidele Farounbi, Ph.D; veteran broadcaster, public administrator, and politician wears many caps. ‘Yemi Farounbi, as he is widely known will, from all indications, will go down in history at the end of his terrestrial journey as that professional who impacted the lives of several thousands of his mentees and other people as a silent humanist and mentor who encouraged professional excellence. He joined the WNTV-WNBS, Ibadan, where he crossed over to NTA in 1976, emerging the station’s General Manager. On account of his principles and adherence to the ethics of the profession, he was moved to NTA, Akure, a fledgling station where he spent only six months before his appointment as Chairman, old Oyo State Directorate of Information, encompassing all the information organs of government. In this capacity, Farounbi was given a free hand by the Bola Ige administration to establish the Television Service of Oyo State, now BCOS-TV, Ibadan. Some say he could have made a fortune in public offices he has held, if he so wished, but decided to maintain a clean record of achievements.

Uncle Yemi, as we fondly address him was Consultant and later Managing Consultant, Ondo State Radiovision Corporation, Akure; Member of the Committee on the Programming Philosophy of OGBC Radio, Abeokuta:1976; and Consultant on recruitment of pioneer staff of OGTV, Abeokuta: 1981.  He served as Member, Oyo State Council of Arts and Culture, Ibadan: 1979-1983; Member, Governing Council, Yaba College of Technology: 1985-91; Part-time Lecturer, Department of Language and Communication Arts, University of Ibadan teaching post-graduate classes in History of Communication Thought, Media Planning and Techniques:1985-1992; Part-time Lecturer, Department of Mass Communication, The Polytechnic, Ibadan teaching, Public Relations Advertising, and Communication Theory:1985-1991. He was Chairman Deolag Advertising Ltd; Ibadan:1983-85; Chairman, Delphi Communications Ltd, an AAPN registered agency, Lagos:1985-1995.

Was Chairman, Daily Times of Nigeria Plc, Lagos: 2000-2004.

Farounbi was Chairman, Osun State Broadcasting Corporation, Osogbo:2000-2010, established Living Spring 104.5 FM, Orisun Radio 89.5, a complete Yoruba radio service, Channel 32 TV, Osogbo and New Dawn TV, Ibokun. He started Iwo Television:1982-83, completed Reality Television Service, Iwo :2007-2010 and started the installation of Realty Radio Service, Iwo in 2010. Whenever his mentees had problems with politicians who behaved as if they knew the profession more than the professionals, Yemi Farounbi was sure to be found backing his boys and girls, once convinced that they were on the right track.  He is Member, Governing Council, Lead City University, Ibadan: 2005 till date. Chairman, Board of Trustees, Association of Nigerian Theatre Arts Practitioners; Member, International Press Institute, International Institute of Communications, NIM, IPMN. Yemi Farounbi was instrumental to the emergence of an SDP government in Osun State when late Senator Isiaka Adeleke became the first governor of Osun State at inception in 1991. His contemporaries on the Obafemi Awolowo/Bola Ige strategists’ group included erudite political scientist, Prof. Tunde Adeniran, Dr. Olusegun Agagu, and Chief Ebenezer Abayomi Babatope. Yemi Farounbi is a respected philosopher who is not given to lobbying for personal gains; but is loaded upstairs with immense wisdom. Dr. Farounbi wrote the Endorsement to the new publication: TECHNIQUES OF INFORMATION MANAGEMENT IN GOVERNANCE.

ENDORSEMENT: By Yemi Farounbi
The task of information management is very burdensome. It is more pronounced in a period of great challenges like the one currently being witnessed all over the world. Information dissemination is a very complex process that demands and commands the appropriate attention. To a large extent, information is central to human existence and could be regarded as the fulcrum on which human interaction rests, at this period when humanity lives in the most interdependent age in history.

People tend to take information management and communication for granted given the fact that all human beings engage in information-sharing every second. Modernization and the swiftness with which the world changes, has brought information to the fore as the most critical ingredient for facilitating societal and national integration, global peace, and international understanding. Information management cuts across a broad area of human activity that accommodates advertising, marketing, public relations, employee relations, reputation management, media relations, and information technology.

The concept of bridging the communication gap between the advanced and developing world has become a critical task because it is one of the most potent ways of preventing chaos, while also promoting growth and development through fostering human interactions for the evolution of a better world. Evidently, the fate of humanity is strongly tied to how well they understand one another in an increasingly globalized world. And this has a direct effect on effectiveness and ineffectiveness of nations, enlightened self-interests and pursuit of those objectives that could make the global community a better place to live in through cooperation for development.

Femi Adelegan’s new publication titled: ‘’Techniques of Information Management in Governance’’ could not have come at a better time than now,  when the whole world is paying particular attention to problems associated with development through the implementation of the United Nations Sustainable Development Goals (SDGs) that is a global agenda prompted by the renewal of world leaders’ political commitments to sustainable development in order to promote integration and coherence of policies and the implementation of actions in the social, economic and environmental areas. If the SDGs must succeed, communicators have a great role to play in assisting growth and development at all levels of governmental activity.

Attaining the objectives of managing information for overall development, even at the global level has over the years tasked the  ingenuity, foresight, and skills of professional image managers and communicators, including Advertisers, Brand Managers, Public Relations practitioners, Reputation Managers, Journalists, media practitioners and those engaged in the information technology sector. Part of the responsibilities of the communicators and information managers is to mobilize the human race for ‘’sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development’’ by year 2030, as contained in the UN-SDGs agenda.

It is to be noted that the job of the image manager is daily becoming more complex because of ever-changing technology and the sophistication of consumers of information. The advent of the ‘New Media’, in addition to the increasing relevance of the ‘Conventional Media’ has further  enlarged the volume of information fed into the various channels of communication, while also widening the audience and scope of coverage.  It is through these channels that foreign nations form opinions about other nations. The truth is that most of the information that is released in the media about a nation, in addition to information from other sources is used to analyze developments from which conclusions are drawn.

Femi Adelegan has demonstrated professional excellence through this compilation. He commendably and patriotically calls for restraint on the part of media practitioners in the developing world who publish large volumes of negative news about their nations, without bothering about national interest. According to him, ‘’foreign media, and even embassies and high commissions of foreign nations use such reports and perceptions in the local media to build their reports that are used in foreign countries and their media. ‘’Bits and pieces of adverse and destructive comments in the local media are used to form opinions.’’ It would, accordingly, seem appropriate for the media to balance their reports and give greater consideration to those issues that are in national interest.

This publication comes as a worthy addition to the corpus of knowledge by a veteran information manager, administrator, strategic planner and publicist, whose technocratic instincts kept him in corridors of power for several years. The author’s broad analyses of the pattern of information flow in both the public and private sectors, as well as the techniques available for managing information and communication in the establishment and the society would most certainly enrich the knowledge of the professional, while also enabling those engaged in managing organizations in top positions to recognize the power of information and its usage for the attainment of societal and organizational agenda.

I recommend this highly educative and informative publication for use in institutions of learning, and for reading by all those who wish to understand the intricacies involved in information management in governance, and the techniques recommended for managing and deploying information for public consumption and governance procedures.

Dr. Yemi Farounbi, OON
Former Ambassador of Nigeria to the Republic of Philippines, and the Kingdom of Cambodia.

March, 2018


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